The final outcome of this capstone project, a branded campaign, aims to bring awareness to the work of the ACUA by highlighting the vibrancy of Ukrainian culture in Alberta. It promotes cross-cultural understanding by sharing immigrant stories and encouraging others to reflect on and share their own experiences. The visuals use a collage-based approach that combines traditional Ukrainian art forms, such as embroidery, with contemporary design practices. This pairing creates a duality between past and present, emphasizing the continuity and evolution of cultural identity.