This was the winning campaign for the 2025 Advertising Club of Edmonton Student Case Competition. The project was completed with my teammates in marketing and design: Anay Misra, Rahima Tasneem, Sabrina Parson-Magrath and Terra Achtymichuk. The brief for this project challenged us to create an innovative campaign on a limited budget for Alberta Forest Week, for the client, the Alberta Forest Products Association (AFPA). This campaign connects the urban-neutral population with the Alberta forest industry through tangible, relatable media channels.